The Museum of Civilian Voices founded by the Rinat Akhmetov Foundation Receives the “Social Responsibility and Impact” Award at the PR Marathon by MMR

The Museum of Civilian Voices founded by the Rinat Akhmetov Foundation has become one of the winners of the annual PR marathon “In the Mirror of Reality,” held by MMR — Marketing Media Review. The Museum’s project was recognized in the “Social Responsibility and Impact” nomination.

The “Letters of Support” initiative, launched to mark the 1,000th day of the full-scale invasion of russia into Ukraine, received the award. Its aim is to remind that the strength of unity, humanity, and mutual support remains the main pillar for Ukrainians.

The project was implemented in partnership with the “We-Ukraine+” TV channel. It became a kind of chain of kindness, within which viewers wrote sincere letters of support to people affected by the war who had shared their stories with the Museum of Civilian Voices.

The recognition from MMR confirms that the work of the Museum of Civilian Voices is important and visible to society. It demonstrates how socially responsible initiatives can strengthen trust, shape a culture of dialogue, and set new communication standards at a difficult time for the country.

The collection of the Museum of Civilian Voices founded by the Rinat Akhmetov Foundation already numbers more than 140,000 stories about the war. This is the largest collection in the world of testimonies from civilians affected by russia’s war against Ukraine.

Share your story as well: on the Museum’s portal: https://civilvoicesmuseum.org/ or call the toll-free hotline: 0 800 509 001.